The UK Gambling Council has made decisions to protect underage users from online gambling advertising. The decision concerns hidden advertising of sports betting on the Internet.
A few weeks ago, the UK Prime Minister announced a ban on advertising of bookmakers on football players’ uniforms. Now, as part of the fight against gambling addiction, the country’s authorities have decided to limit gambling advertising on the Internet.
The decision is aimed at protecting underage users who are prohibited from gambling by law. Sports clubs will now be unable to place calls to action or links to gambling sites in posts that are not marked as advertising. This applies to various bonus offers and odds on sports betting.
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In addition, members of the Council asked the UK office of Twitter and Facebook to introduce age restrictions for all gambling advertising on their platforms. The UK authorities plan to make sure that gambling advertising on social networks is aimed exclusively at users over 25.
“Our new rules clearly set out the standards that football clubs must meet when placing gambling advertising on social media, and we look forward to seeing them put into practice in the near future,” the Council said. Did you find the news interesting and informative? Want more of the gambling news online and stay updated on the events? Subscribe to our ‘Gambling News’ section and receive notifications about fresh publications. If you found this publication helpful and interesting, we recommend subscribing to comprehensive gambling news to receive notifications about the latest updates and stay informed about current events.
