Finland is gearing up for a major overhaul of its gambling market. The government plans to end the long-standing monopoly of the state operator Veikkaus and introduce a licensing system for online casinos and betting platforms. The new model is set to take effect in early 2027, with license applications opening in 2026.
Veikkaus, which previously controlled all lotteries, physical gaming machines, and online games, will lose its exclusive rights to certain products, including online slots and casino games. Under the new system, different types of licenses will be issued for operators, software providers, and partner platforms.
The main goal of these changes is to reduce the shadow market and enhance player protection. Authorities emphasize that licensed operators must implement responsible gambling tools, such as deposit limits, playtime restrictions, and behavior monitoring systems, to ensure safe gaming practices.
For players, the reform promises a wider range of legal options and a safer gaming environment. The minimum age for participation remains 18, and operators will be required to follow strict security and transparency standards. Opening the market to foreign operators introduces competition and is expected to improve service quality. Veikkaus will continue to manage lotteries, physical gaming machines, and casino zones, but the online segment will fall under the new licensing rules.
Experts note that while the reform creates new opportunities, it also presents challenges. Improper advertising regulations or weak oversight could drive players back to unlicensed platforms. Operators will need to comply with high standards of financial reporting and technological security. In conclusion, Finland is entering a new phase in its gambling industry. Ending the monopoly and establishing a licensed system with clear, strict rules sets the stage for a transparent, safe, and competitive market. If successfully implemented, Finland could serve as a model for other European countries seeking to balance regulation, consumer protection, and industry growth.
