British scientists from the Schools of Psychological Sciences at the Universities of Bristol and Chester have studied how the development of the internet and modern technologies increases the risk of gambling addiction. Their research confirms that the partial shift to online platforms has significantly transformed the betting industry, write researchers Philip Newall and Jamie Torrance in an article for The Conversation. Many of their points are hard to dispute.
It’s no secret that online betting is quick and effortless. Nowadays, players aren’t just predicting the outcome of a match or the first half, or even guessing the first goal scorer. Increasingly, they’re betting on specific moments, such as who will take the next penalty kick, with technology ensuring their wagers are always on time. These endless opportunities to bet encourage repeated financial risks.
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Additionally, technology skillfully manipulates perception. For instance, a player who places a $100 bet, loses $200, but then recovers $150 may feel victorious. The system celebrates them as a winner, complete with triumphant sound effects and vibrant visual congratulatory messages. These stimuli entice players to return without fully processing their financial losses.
The rise of artificial intelligence (AI) and augmented reality (AR) is expected to bring even more changes. Tech giants like Apple and Samsung are heavily investing in integrating AR into various industries, including betting. AR promises to make the betting experience even more vivid and engaging. The heightened sense of realism and immersion serves two purposes: first, it fuels excitement by making players feel like active participants rather than mere spectators. Second, it creates an illusion of expertise, reducing hesitation and encouraging more wagers.
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Online betting platforms also foster a dynamic where players compete against each other rather than the bookmakers. Examples include online tournaments where participants strive to be the best in their group. Chats and leaderboards in these settings often push players to place higher bets to climb the rankings or avoid ridicule. As a result, individuals prone to gambling addiction find it increasingly difficult to stop. Wondering about the biggest trends in gambling? Read deep insights into the casino industry. Find interesting news on our site.
